Campaign conceptualisation to promote Easter for Hotel Chocolat.

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The brief was to create a campaign to hero their Ostrich egg product, and present it as a show stopper.

The creative solution was to turn the concept of an Easter Egg hunt on it's head, and instead of "hiding" our easter eggs, you just have them in plain sight. They don't need to hide as they're so amazing ... so why would you hide them? Each hero image was carefully curated to show instantly recognisable furnishings you'd find at home, and places where you could normally hide an egg as part of an easter egg hunt. The Ostrich egg then hero'd every shot as the show stopper supported by lot's of other products that are bursting out of their hiding places not wanting to be hidden. We took a contemporary, clean approach to the styling and aesthetics - this made really impactful assets to use across the campaign that is all about the products. 

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Creative Director : Amanda Campbell (Me)

Art Director : Amanda Campbell (Me) & Kendra Grey

Photography & Styling : ITG